OUR WORK
Main category
Branding
Project
National Bank of Canada – Graphical platform for printed collateral tools
Services
Branding, Design, Production and Copywriting
Description and deliverables
Wishing to harmonize its printed communication and promotional tools, the NBC called on Cellule® to develop a visual platform that would consider the services offered to its customers while offering recommendations to reduce printing costs. A SWOT analysis and an evaluation of the brand architecture and its positioning were carried out. Finally, a graphic platform was proposed based on the expertise of the National Bank. Our creative solutions represent the specific needs of their clients by means of a series of pictograms and unique action verbs characterizing the expertise within the BNC. Development of a set of marketing and communication tools:
- SWOT analysis
- graphic standards guide
- posters
- leaflets
- pockets
- reports
- pamphlets
- flyers
- motion design animation
- advertising
- web banners
- PowerPoint presentations.
