Main category



National Bank of Canada – Graphical platform for printed collateral tools


Branding, Design, Production and Copywriting


Description and deliverables

Wishing to harmonize its printed communication and promotional tools, the NBC called on Cellule® to develop a visual platform that would consider the services offered to its customers while offering recommendations to reduce printing costs. A SWOT analysis and an evaluation of the brand architecture and its positioning were carried out. Finally, a graphic platform was proposed based on the expertise of the National Bank. Our creative solutions represent the specific needs of their clients by means of a series of pictograms and unique action verbs characterizing the expertise within the BNC. Development of a set of marketing and communication tools:

  • SWOT analysis
  • graphic standards guide
  • posters
  • leaflets
  • pockets
  • reports
  • pamphlets
  • flyers
  • motion design animation
  • advertising
  • web banners
  • PowerPoint presentations.
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