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Regroupement québécois du parrainage civique (RQPC) – Awareness Campaign on social media


Design, Production, Communication Consulting and Social Media Strategy


Description and deliverables

Following a strategic analysis by the “Regroupement québécois du parrainage civique” (RQPC), Cellule® developed a communication plan focused primarily on social media. In addition, a unique graphic approach was conceived to highlight an annual event to rally the 17 members of the group across Quebec. The initial objectives: raise awareness of the RQPC brand, unify member organizations around a joint event to increase its credibility, and ensure the visibility of the organization as well as the digital promotion of an annual event in the media:

  • communication plan
  • social media marketing strategy
  • survey
  • identify
  • visuals for social media
  • posters
  • t-shirts
  • Web banners and banners
  • quiz app.
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