Regroupement québécois du parrainage civique (RQPC) – Awareness Campaign on social media

Design, Production, Communication Consulting and Social Media Strategy

Following a strategic analysis by the “Regroupement québécois du parrainage civique” (RQPC), Cellule® developed a communication plan focused primarily on social media. In addition, a unique graphic approach was conceived to highlight an annual event to rally the 17 members of the group across Quebec. The initial objectives: raise awareness of the RQPC brand, unify member organizations around a joint event to increase its credibility, and ensure the visibility of the organization as well as the digital promotion of an annual event in the media:

• communication plan
• social media marketing strategy
• survey
• identify
• visuals for social media
• posters
• t-shirts
• Web banners and banners
• quiz app.