Mayrand Rathé Rioux, Financial Services – Corporate Identity Development

For MRR, Cellule® first carried out a SWOT analysis to position the brand in a competitive market. The financial services and wealth management world is known for conservatism, and the partners at MRR wanted to distance themselves from it with a contemporary and minimalist identity. Conceptual approaches were proposed based on the desire of the partners to focus on accessibility and the culture of authentic relationships with their customers. The option chosen, a logo composed of a pictogram and a typographical signature, met with unanimous approval. Finally, a visual platform was designed by extracting a character from the central pictogram. It supports the brand’s objectives while perceptually evoking: professionalism, competence and accessibility of the company. Design and production of a set of printed and digital tools:

• logo
• stationery
• Report cards
• Electronic signatures
• digital advertising.